Global technology brand OnePlus has officially entered India’s thriving esports ecosystem through a strategic collaboration with three rising Indian esports teams: Gods Reign, K9, and Cincinnati Kids. This move marks a major milestone for the company as it deepens its connection with India’s rapidly growing gaming community and seeks to expand its influence in the competitive gaming space.
The partnership is more than just a branding exercise—it’s a step toward creating a feedback-driven innovation model. As part of the agreement, esports athletes from all three teams will provide real-time feedback on OnePlus devices, helping the company fine-tune both hardware and software performance. These insights will be used to optimize future smartphones, ensuring they meet the high demands of professional mobile gaming. The initiative demonstrates OnePlus’s commitment to delivering speed, performance, and reliability—three critical factors for mobile gamers.
Each of the three teams brings something unique to the partnership. Gods Reign is among the most recognized names in Indian esports, especially after winning the 2025 ESL Snapdragon Pro Series. Their expertise and high-level gameplay experience will serve as valuable input for OnePlus’s product development. K9, another experienced team, is known for its consistent performance in tournaments such as the Red Bull MEO and BGIS. Cincinnati Kids, though considered underdogs, recently earned respect after securing a seventh-place finish in the 2025 BGIS finals. Their unexpected success story adds diversity and inspiration to OnePlus’s esports journey.
Marcel Campos, Director of Product Strategy at OnePlus, emphasized the brand’s user-first philosophy. “At OnePlus, our community has always been at the core of everything we do. Over the years, we’ve listened closely to our gaming community and understood their need for speed, performance, and reliability. This collaboration reinforces our dedication to the gaming community and marks an exciting step in empowering the next generation of mobile esports athletes,” he said.
The timing of this announcement coincides with another major update from OnePlus—the upcoming launch of its new compact flagship smartphone, the OnePlus 13s. Set to debut soon in India, the OnePlus 13s features a 6.32-inch display and is powered by the advanced Snapdragon 8 Elite Mobile Platform. The device is expected to deliver exceptional gaming performance, making it a perfect match for India’s tech-savvy, gaming-focused users.
Together, these developments highlight OnePlus’s broader ambition: to not only support esports from the sidelines but to actively shape its future by creating cutting-edge gaming technology, rooted in real user experience. As esports continues to evolve into a major part of mainstream entertainment in India, OnePlus appears ready to lead the charge—connecting innovation, gaming excellence, and community engagement like never before.